One of the best sports that I like to play is football. Growing up, I have played offensive and defensive line and running back. I am also a Dallas Cowboy fan so I like to watch football on television. The one thing that I have noticed when watching the games on television is how similar internet marketing and playing the game really is; they are both very competitive. I will explain, the head coach designs plays for the offense to dominate the line of scrimmage by opening up holes for the running-back and pass protecting the quarterback. The ultimate goal is to move the football down the field and score a touchdown.
The players on defense will do everything in their power to stop the opposing team’s quarterback and prevent the running-back from gaining any yardage. In the end, when it comes to victory or losses, the finger usually gets pointed at the coach or quarterback, but if you ask me, the real battle for the game is determined in the trenches.
Global internet marketing is like playing football, but there is no blood, bumps, or dirty uniforms. You are the head coach and as such, you will be designing plays, offensive and defensive, that will help you come out on top in the competitive field internet or affiliate marketing.
The reason why affiliate marketing is so competitive is because there are hundreds or even thousands of individuals who are promoting the same product or niche. This is where you need to develop your offensive and defensive scheme if you want a share of the profits that are being made.
Here are some ideas that will help you develop your game strategy:
1. Focus on niches that have moderate to highly competitive numbers. On ClickBank, it is known as “gravity.” The higher the gravity number means that affiliates are earning money off of that niche. The lower the number means that there is no money to be made.
2. Build a strong list by using email marketing strategies. Having a strong list will help you stay ahead of the affiliate pack. If you want to remain ahead, you need to make your news letters unique so that you do not lose a customer to another competitor.
3. Establish yourself as an authority on the subject. The way that I like to do this is to by a product, test it out, and then write a review or article about it. People can tell if you are lying to them or not. This way you can establish a very good credibility with your customers.
4. People love to receive free gifts, because they do not have to buy anything. This is a really great way to get traffic to your affiliate site when you offer a free eBook. These eBooks have to be unique and written by you.
The goal of every team in the NFL is to win the super bowl and host the Lombardi trophy with pride and glory (someday, my Dallas Cowboys will get there again), they will do this because they have planned and executed each play throughout the season, as the head coach of your affiliate marketing business, if you plan wisely, you will have success in the competitive world of global internet marketing.
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